Last Updated: January 2, 2021
Our goal at MITO Inc. (“MITO,” ”we,” “us,” or “our”) is to help you form and maintain healthy hydration habits in a fun and simple way so that you can live a healthier life and do the things you love.
- What Information does MITO Collect?
- How does MITO Use the Information we Collect?
- How does MITO Share the Information we Collect?
- Ways you may share your data?
- How long do we save your data?
- How does MITO keep my data safe?
- MITO’s Policy for Children
- Third Party Websites
- Your Choices Regarding Information
- Users Outside of the United States
- How to Contact Us
WHAT INFORMATION DOES MITO COLLECT?
Information We Collect Through the Service
Activating a Device. When activating a MITO Device, you will be asked to download the MITO App and enter information about yourself, such as height, date of birth, weight, activity level and gender. We use this information to personalize your recommended hydration goal. THE RECOMMENDED HYDRATION GOAL IS FOR INFORMATIONAL PURPOSES ONLY. ONLY A MEDICAL PROFESSIONAL CAN ADVISE YOU OF YOUR PERSONAL HYDRATION NEEDS. You can also manually set your hydration goal and we will collect that information.
App. When you use the Service on your mobile device through our App, we may collect your phone number and the unique device ID number.
Creating an Account. If you want to access data collected by your Device, you must create a MITO account (“Account”). When you create a MITO account, in addition to the information above, we ask for your name and exercise details and weight. You name will be used as Profile name. Not to worry, we do not display your any kind of data to other users.
Information We Collect From the Device. When you sync your Device with the App, we collect the following information from your Device, which tracks detailed information about your hydration habits: the amount of liquid consumed, when consumed, and, if location services are activated, the location of the Device and where you drank from the Device. This information is associated with your Account. Your Device stores this data until you sync and only retains limited data after a sync. Each time a sync occurs, we log data about the transmission. An example of this log data would be the sync time and date, the battery level of the Device, location, and the IP address used when syncing. We will collect and retain any hydration data that you’ve chosen to save to your Account in your history.
Reminders. We will collect and store any reminders you create. You can set water reminders through the App by enabling push notifications or the Device light reminder. You can turning off these reminders at any time through the App.
Contacting Us. If you provide us feedback or contact us via e-mail or the App, we will collect your name and email address and/or Account information along with any additional information you provide in your request so that we can send you a reply and to improve the overall Service. You can also contact us on public forums sites such as Twitter, Facebook, or Instagram; however, we cannot maintain the privacy of your communication to us if you contact us through these public channels.
Location Information. If you have enabled location services on your mobile device, we will collect geolocation information to help personalize your recommended hydration goal based on the humidity, temperature and other conditions of your location. If you do not want to provide us with your location information, you can deactivate geolocation services on your mobile device. We store this information in your MITO account. If you are using a mapping feature, we will send your location information to our mapping service provider so they can display your location on a map. This feature is used so that you can know the last place you synced with your Device to help prevent the loss of MITO Devices.
Email Notifications. We will collect your email address if you sign up for email notifications via the Site.
Surveys and Contests. When you participate in one of our surveys, we may collect additional personal information to complete the survey. If you participate in a contest, sweepstakes or other promotion, we will collect any information you provide in connection with that promotion.
Information We Receive from Third Parties. We may receive personal information from third party sources. We may add this information to the information we have already collected from you directly via the Service.
Information Collected Automatically via Technology
Information Collected by Our Servers. To make our Site and Service more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Service to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Service again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests.
Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user.
Mobile Services. We may also collect non-personal information from your mobile device if you have downloaded our App. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the App, and information about the type of device you use. In addition, in the event our App crash on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our App. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.
Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here..
Third Party Analytics and Tracking
How We Respond to Do Not Track Signals. We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Website.
Collection of Information by Advertisers
HOW DOES MITO USE THE INFORMATION WE COLLECT?
General Use. MITO uses the information we collect to provide you with a positive experience using the Service, to help you form healthy hydration habits, and to improve and protect the MITO Service. For example, we may use your information::
- to estimate the recommended daily water goal;
- to send you notifications and information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
- to allow other MITO users to add you as a friend;
- to inform you about promotions, upcoming event, news, new features or products we think you would be interested in;
- to provide, develop, understand and improve the MITO Service and Hydrate’s other products and services
- to troubleshoot the MITO Service;
- to detect, investigate and protect against error, fraud or other fraudulent, unauthorized, or illegal activity;
- to enforce the MITO Terms of Service;
- to process and deliver contest entries and rewards;
- to respond to comments and questions and provide customer service;
- to contact you in order to solicit feedback regarding the Service;
- to link or combine user information with other personal information we get from third parties, to help understand your needs and provide you with better service;
- to provide and deliver products and services customers request;
- to identify you as a user in our system;
- to facilitate the creation of and secure your Account on our network;
- to process and deliver orders;
- to develop and improve marketing and advertising for our products and services and partner products and services; and
- to inform the health community about trends.
Anonymous Information. We may also create anonymous and/or deidentified data records from your personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to enhance the content of and improve the Service. We reserve the right to use anonymous data for any purpose.
User Testimonials and Feedback. We often receive testimonials and feedback from users who have had positive experiences with our Service. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your name along with your feedback, we will obtain your consent prior to posting your name with your feedback.
HOW DOES MITO SHARE THE INFORMATION WE COLLECT?
Information We Share
We may share your personal information under the following circumstances:
- Third Party Service Providers. We may share your personal information with companies that provide us with services, such as order fulfillment, email management and credit card processing.
- Corporate Restructuring. We may share some or all of your personal information in connection with or during the negotiation of negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset.
- Disclosure to Third Party Companies. We may enter into agreements with companies that desire access to personal information that we collect from you. AS A RESULT, WE MAY PROVIDE YOUR PERSONAL INFORMATION TO SUCH THIRD PARTY COMPANIES. BECAUSE WE DO NOT CONTROL THE PRIVACY PRACTICES OF THESE THIRD PARTY COMPANIES, YOU SHOULD READ AND UNDERSTAND THEIR PRIVACY POLICIES.
NOTICE TO CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS (AS PROVIDED BY CALIFORNIA CIVIL CODE SECTION 1798.83)
If we share personal information to third parties for their own direct marketing purposes, then you have the right to receive information about the categories of entities to which we have disclosed such information and the names and addresses of those entities. To submit your written request, please send it to us at please@MITO.me and put the following words in the subject line of the email: "California Privacy Request." Within 30 days after receipt of your request, we will send you a list of the categories of personal information that we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses such third parties, if any. Please note that the California "Shine the Light" law does not cover all categories of information that may be collected and disclosed or shared, and our policy relates only to information covered by the law. Please note that we are required to respond to one request per California user each year and we are not required to respond to requests made by means other than through this e-mail address.
MITO may share or sell aggregated, de-identified data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health, hydration, drinking trends, and trends based on location. We reserve the right to disclose anonymous data to third parties in our sole discretion.
Information You Share
The privacy settings on MITO accounts are set to reveal minimal data about you with the purpose of getting you active and involved with the MITO Service. Other users will be able to view your profile, friends list, and your average percentage of daily water consumed to meet your goal. These are default visibility settings that cannot be disabled.
MITO provides many ways for you to share data with other MITO users, such as with the 7-day rank amongst your friends, challenges, or by sharing your progress to your social media accounts.
MITO’S POLICY FOR CHILDREN
MITO is not directed at persons under the age of 13. We do not knowingly collect any personal information from children under 13. If a child under 13 submits personal information to MITO and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you are aware of a user under the age of 13 using MITO, please contact us.
THIRD PARTY WEBSITES
YOUR CHOICES REGARDING INFORMATION
Email Communications. You can opt-out of receiving emails about contests, giveaways, surveys and promotional emails by changing the notification preferences in your Account settings or by unsubscribing via the “Unsubscribe” link in any promotional MITO email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the MITO Service.
Accessing, Changing and Deleting your Personal Information. You can access, amend or delete your personal information through the controls in your Account. You may also send requests about personal information to our contact information below. You can request to change contact choices, opt-out of our sharing with others, and review, update, correct, or delete your personal information. We will use commercially reasonable efforts to honor your request. Please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.
Cookies. You can typically remove and reject Cookies with your browser settings. Many browsers are set to accept Cookies until you change your settings. If you remove or reject our Cookies, it could affect how our Site works for you.
Applications. You can stop all collection of information by the App by uninstalling the App. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. To serve ads in our App where Cookie technology is not available, MITO hashes users’ device IDs. Users may choose to reset or opt out of anonymous IDs at any time. If users choose to opt out, ads delivered to the App by ad serving technology will not be served on an anonymous ID. You may at any time opt-out from further allowing us to have access to your location data by disabling geolocation services through the settings on your mobile device.
USERS OUTSIDE OF THE UNITED STATES
HOW TO CONTACT US